Although the market for cryptocurrency promotion has taken a huge hit over the last couple of years, there are still ways to go about promoting your crypto products and services without resorting to blatant advertising. The key is in focusing on building trust with your audience through content and conversations. And an emerging trend in crypto guest post is influencer marketing: how-tos and tutorials that target people who want to learn more about cryptocurrencies, blockchains, crypto assets, digital tokens, Initial Coin Offerings (ICOs), or blockchain technology more broadly.
1. Content
On average, all content marketing is about a brand sharing their own opinions and expertise in the form of buying guides, blogs, case studies, information products, etc. Although some aspects of this are more acceptable than others; for instance, providing investment advice based on your experience as an investor is generally acceptable as long as you make it clear that you’re not a financial advisor. However, when it comes to ICOs and other cryptocurrency projects, many influencers don’t appear to be able to differentiate between being an investor and being a “crypto expert”. A lot of them are mainly concerned with generating buzz and getting their name on the front page of Reddit or Bitcointalk.com rather than building trust with their target audience.
2. Communities
The cryptocurrency community is still small, and a lot of people are still learning about the inner workings of blockchain technology and cryptocurrencies. For example, people may want to learn more about staking or how to choose coins to invest in. Also, there are a lot of traders out there who are interested in how to move large amounts of value over the blockchain at minimal costs. Sometimes this requires the use of “private” communities that are invitation-only, but exist solely for sharing information on how to make more money using cryptocurrencies. Click here.
3. Influencers
Some crypto influencers opt for the social media route via Twitter and Facebook while others prefer blogs or platforms like YouTube and Steemit . This is because they are more free to write whatever they want and make money from the ads they get on their output. For example, there’s a Steemit ICO called Steemit Power up which allows you to use your content to earn SBD (Steem Dollars) for creating content for projects that are voted on by the community. However, without careful planning and promotion of your work, it’s easy for people to see your content as “advertising”. This can lead to people complaining about it or even flagging you as spam.
4. ICOs
One of the most popular ways that influencers have chosen to promote their crypto products and services is through ICOs. Although this isn’t a new concept, it has recently become more popular as more ICOs for better outreach are cropping up every day. For example, let’s assume that you want to start an online gaming related blockchain project. You could go and create some content about how blockchain technology will disrupt the gaming industry. Then, after posting your content on Twitter, Facebook, YouTube and other social media platforms; you could release your ICO whitepaper and ask people to contribute in order to help you realize your dream of creating an online gaming blockchain solution. The downside of promoting via ICOs is that it can be viewed as advertising because most people think of open-source blockchain projects as non-profit ventures and not businesses seeking to make monetary gains.
5. Sponsored content
Influencers could decide to get paid directly by companies to promote their products and services on social media. For example, a lot of influencers are already receiving money from crypto related companies in the form of “sponsored posts” or “exclusive content”. These are posts that are designed to sell their readers cryptocurrencies such as Bitcoin and Ethereum, but they don’t disclose that they’re being paid for it. Instead, it appears as if the influencer is an industry insider who has taken time out from their busy schedule to share valuable insights with their followers.
6. Word of mouth
Word of mouth is a very powerful form of promotion because it is based on the trust that you have built with your target audience. For example, if you are a successful crypto entrepreneur; people would probably be inclined to believe what you have to say about other coins and tokens. The problem with this type of promotion is that most people are reluctant to do it for fear of looking like a shill or not being taken seriously by their peers. Also, there are a lot of fake influencers who create elaborate stories in order to convince their followers that they have made all this money from trading crypto or wearing the latest clothing line while lying in five-star hotels around the world.
7. Paid promotion
The paid promotion of cryptocurrencies can happen on social media, through ICOs, through word of mouth or all three. This is because you could:
1) Pay social media influencers to promote your crypto products and services on their platforms or
2) Pay cryptocurrency news websites to run a feature story on your project or
3) Pay YouTubers to make videos about your crypto products and services that you would then share on your own platform.
